Mobile Pricing Module
Client: Sears Role: Art Director UX/UI Design
The Problem:
The old pricing module had no structure. The scattered elements only served to confuse users about the product’s actual price. Lacking hierarchy, this module was in serious need of attention.
The Solution:
The new module layout presented a more digestible structure. One of the biggest challenges was having to display several prices for guest users, which was solved by simple and proper use of color and typographic hierarchy.