Compare Feature

Client: Sears     Role: Art Director UX/UI Design

The Problem:

The current compare feature feels dated and busy. It's hard to scan through the multiple groups of content in order to find what you care for when comparing features or attributes.

The Solution:

The new design allows for collapsible attribute groups that let the user explore and expand as needed, reducing clutter and better organizing the content. This approach also allows for an unlimited amount of products to be compared independent from the browser width as they'd scroll in a carousel as well as allowing the user to remove whichever product is not relevant at certain given point, helping them narrow down their options.